文章主题：传媒融创汇·青年公开课, ChatGPT, AIGC, 传媒变局
传媒融创汇·青年公开课
“未来何在？ChatGPT
AIGC与传媒变局”
【本刊讯】2023年5月9日，由《中国传媒科技》杂志社与学术志主办的中国传媒科技2023年“传媒融创汇·青年公开课”正式开讲。本次公开课以“未来何在？ChatGPT、AIGC与传媒变局”为主题，力的邀约了四位业内专家和社会科学院新媒体研究中心副主任兼秘书长黄楚新、河南大学新闻与传播学院副教授赵红勋、新华社5G融媒体应用事业部副主任蔡津津、思高乐教育总经理以及中国人民大学博士宋义平，他们对ChatGPT如何引领通用型人工智能的数字交往，ChatGPT的变革逻辑与伦理忧思，AGI与AIGC时代给全媒传播体系带来的挑战及应对策略，以及AIGC与知识生产的范式革命等进行了深入探讨和交流。
以ChatGPT为代表的AIGC技术自2023年初以来一直保持着较高的关注度，其带来的技术突破、学术伦理挑战以及智能生成效率提升等优势， along with the emergence of a new paradigm of human-machine collaboration have become hot topics within the tech and academic communities. In particular, the impact of AIGC on the media industry, potential risks associated with the technology, and strategies for addressing these challenges are being widely discussed.In this context, it is important to consider how media professionals can adapt their roles to better align with the new technology landscape. To this end, attendees at a recent event offered insights and suggestions from various perspectives on how to enhance human-machine collaboration in the media industry, as well as how to adjust to the changing role of AIGC.Overall, the ongoing debate about AIGC and its implications for the media industry highlights the need for continued exploration and discussion on the ethical, social, and economic implications of emerging technologies. By engaging in open and inclusive dialogue, we can work towards harnessing the full potential of AIGC while mitigating any adverse effects it may have.
中国社会科学院新媒体研究中心副主任兼秘书长黄楚新教授深入探讨了技术如何助力新闻媒体行业的发展。针对近期ChatGPT引发的恐慌，他强调我们需要用理性的眼光来看待当前的技术热点。虽然现阶段ChatGPT在特定场景下能展现参考性、决策性和辅助性，但距离完全让人信任仍有较大差距。Open AI致力于创造有益于人类的通用人工智能。他们希望构建的人工智能系统能与人类的目标保持一致，并积极鼓励公众参与产品开发设计的决策过程。人机耦合将成为未来AIGC应用的重要趋势。基于AI的人机互动模式，新型媒介融合在一定程度上可以弥补传统新媒体传播技术的不足。这将为用户提供更多的媒介选择权、自由权和使用权，从而激发新的创新力。
在生成式人工智能如ChatGPT逐渐成为新一代网络入口和关键的基础传播资源的情况下，河南大学新闻与传播学院的副教授赵红勋指出，我们可能会进入一个数字平权时代。在这个时代，人机协同能力将成为衡量意见领袖的重要标准，并且，具有独特观点的信息内容将成为用户内外连接的关键竞争力。人机协同和共生的关系将是一种互相衡量、互相延展的关系。人类通过技术扩展自己的感官，而技术也在不断模拟人类的感知和运动能力，将人的价值观内化到机器内部，形成了新的融合形态。随着人工智能技术的广泛应用，人与技术的共生逻辑正在面临思维、价值和行为的相互延伸。
2023年 marks the tenth year since media integration was propelled as a national strategy overall. The pivotal role of technology in driving media convergence has become increasingly prominent. Cai Jinzhen, the Deputy Director of the 5G Interactive Media Application Division of Xinhua News Agency, discussed the challenges and countermeasures brought about by AGI and AIGC in constructing a comprehensive media communication system. She emphasized that the profound impact of ChatGPT on the media industry is mainly reflected in aspects such as content production, dissemination landscape, public opinion structure, and media ecology. The challenges posed by the integration of AGI/AIGC to the full-media communication landscape include the need for mainstream media to reorganize their thinking, framework, method, and path when utilizing advanced technologies. In the face of opportunities brought by the cross-generational shift, mainstream media must rearrange platform and terminal forms. Faced with the high cost of AGI/AIGC, mainstream media can only rely on independent research and development to achieve it, which poses a risk of being excluded from key tracks. Therefore, innovative paths need to be explored. It is necessary to be vigilant against super centralization behind decentralization, as mainstream media finds it difficult to connect with users through search and following, and it becomes more challenging to set topics and guide public opinion. To address these challenges, three aspects need to be focused on at the technical level: (1) prevent the reverse flow of harmful information, do well in warning and technical tracking; (2) strengthen data resource construction, build human feedback reinforcement learning mechanism, and carry out large model construction; (3) establish relevant security management mechanisms, review mechanisms, and evaluation mechanisms, etc., to respond to challenges from the prevention, attack, and management dimensions. In terms of content construction, the construction of AI mentor capabilities, topic discovery and planning capabilities, and field research capabilities should be strengthened.
在思高乐教育的平台上，著名中国人民大学博士宋义平博士深入探讨了AIGC对内容产业的颠覆性影响。他认为，ChatGPT的出现正在倒逼人类的逻辑思维能力的提升，我们需要提高提问的能力，而学者们则可以借助这些模型的便利性和速度，从海量数据中发现新的知识和做出新的发现。宋义平博士强调，尽管学术群体在面对ChatGPT时可能会感到一些压力，但我们应该深入理解其优点和限制，探索如何更有效地与其合作，实现共赢。AIGC不仅为跨学科研究提供了高效的工具和方法，而且加速了知识生产的过程，促进了跨学科知识的交流和转化。在AIGC的时代背景下，跨学科知识生产的加速趋势将延续下去，这对推动前沿科学和技术的发展具有极其重要的意义。
AIGC一方面赋能传媒行业提升效率、打造创新产品、赋能内容生产等，但另一方面在版权、伦理、安全等层面带来新的问题。在拥抱新技术带来的机遇中，与会专家表示面对技术带来的负面效应，一是要提升自我素养，增强批判性认知能力，警惕技术带来的思维堕化，丧失独立思考的能力；二是主动探寻人机协同的方式，在人机共生中强化作为AI导师的能力，提升议题发现与策划能力；三是在法律、道德和技术层面加强知识产权、用户隐私等权利的保护，提升安全防护能力。
为推动传媒科技进步，《中国传媒科技》杂志社今年将陆续举办“传媒融创汇·青年公开课”活动，邀请业界、学界专家通过线上与线下相结合的形式探讨当前传媒技术领域的前沿热点、行业痛点，加强产学研交流与合作，推动传媒行业发展。
《传媒融创汇·青年公开课|以ChatGPT为代表的AIGC技术如何影响传媒业》
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